Hi, I’m Emma! My core mission and everything I do is about empowering women to be smart, savvy and successful entrepreneurs

My Values & Beliefs

I know what it’s like to be overwhelmed about starting a business

I have been doing ‘my thing’ since 2005 when I decided that there was no way I could continue to work for my employer any longer and haven’t looked back!

Becoming a mum changed everything for me and in my business

When you become a mum for the first time, you have no concept of what your life is now going to look like. Your days go very quickly with feeding, nappies and entertaining your baby. This is a full time and stressful job on its own.

My business had to work, there was no choice about that

I knew my business could be truly successful so I started learning everything I could about marketing, attracting my ideal clients, leveraging my time. And it worked!

I get to choose who I work with

One of the best things I love about being the boss is that I get to choose who I work with so I now focus my time on coaching and training other amazing women to build their own successful businesses

My business has evolved over time to what I want it to be

My VA business was my kick start into being my own boss but over time it has changed and morphed into what you are looking at today as my clients were wanting more coaching and mentoring than admin support

My business looks completely different now

I earn a full time income whilst working only 25 hours a week. I was no longer feeling guilty about the time I spent with my daughter or working.

It doesn't matter what type of business you run

Whether you are selling a product or are a service based business, I work with the woman behind it as that is what I’m best at!

I'm not telling you this stuff to brag

I want to show you that if I can do it, you can as well. I am passionate about helping other women do the same and learn from the mistakes I’ve made – that’s why I focus my time coaching and training other women like you to realise your dreams

My Approach

I have a no nonsense approach so I won’t take any excuses for not doing the work – no laziness allowed!!

At the end of the day, I don’t want to waste either of our time if you aren’t prepared to do the work as I could be working with another woman who will do whatever it takes to build her own super successful business

If you want someone who will tell you what you want to hear, go elsewhere – I’m not the person for you

However, if you want someone to show you step by step EXACTLY what you need to be doing, act as your guide so you avoid the common mistakes and also keep you accountable (giving you a kick up the bum when you need it!) – then I’m your girl

Isn’t it about time that you ditch the overwhelm, sidestep the guilt and become the business owner you’ve always dreamed about?

Random Stuff About Me

I like to be a little bit different

That means funky hair colours, anything from bright pink to my favourite rainbow! There’s nothing off limits when it comes to colours and style

I do piercings and have quite a few

I currently have a total of 14 and will probably add more in the future

I will swear sometimes

This is my business, I attract the right kind of awesome ladies who resonate with my message and yes I will drop a few swear words sometimes

I don't judge anyone!

I don’t judge people based on how they look or how they speak

I have tattoos and love them

I have 4 at the minute and will likely add to them in the future

My favourite food is veggie lasagne

But it has to be my homemade lasagne together with roasted sweet potatoes … yummy!

My girls are my life

They are the reason why I run my business and they are my motivation if things aren’t going well

I'm very clumsy and accident prone

My latest accomplishment is breaking my ankle in 3 places which needed operation to put some pins and a metal plate in to fix the damage which has resulted in some pretty cool scars – I also have the x-rays and it looks amazing what they’ve done

My favourite band is BTS

I absolutely LOVE them and am officially ARMY. Me and my younger girls love their music and the messages that they send. I also use them as inspiration in my business as they have so many lessons that they teach me

I'm not for everyone and that's ok

I want to work closely with women I know will do the work and what they need to do to be successful

Have you ever had a pivotal moment in your life? Something that makes you change perspective?

I did fairly recently, it came in the form of email, which progressed to a call.

I had been subcontracting to someone quite happily for a while, and then I’m not really sure what happened. I started to think a little bit bigger, thought maybe we should be doing things differently. Unfortunately every suggestion I made, idea I put forward was pushed aside or told maybe we could do that in the future. Given my character this made me start to think no, I don’t want to wait! Why can’t we do that? And so it started. Endless hours of searching the internet, reading up on established Virtual Business Assistants. Downloading information, some useful, some not so much! I purchased recommended books. But one name kept cropping up, Emma Walker.

I first came across Emma on The VA Success Group, the website had me hooked, it was literally a one stop shop for everything I was dreaming about. Think of a kid in a sweetie shop! I then discovered Emma’s website and as I was reading the information on her website I was literally having WOW moments. I subscribed right away to receive emails from Emma’s website.

I’m not all work and motivational reading, like everyone I like a bit down time with a wee magazine for some light hearted reading. As I’m reading about another minor celebrity’s drama, I turned the page and there was another WOW moment, Emma Walker had done an article in Closer on the KER-CHING page with Jasmine Birtles. I do believe that in life you attract what you want to enable you to succeed and here it was, that name again Emma Walker. The next day, I logged into my emails and there was an email from The Mumpreneur’s Mentor – Win a Business Breakthrough Session with Emma. I think I had kittens at that point! I decided then, no matter what I was winning one of the 12 sessions!! I sat on a Sunday evening and wrote my finest piece of work to date. Two days later I got an email to say I had won a place!

It seemed to take ages for the call to come round!! (Think kid at Christmas!) When I spoke to Emma, I’m not ashamed to admit I was a bit in awe. From the sitting thinking, I could be doing bigger better things. Then a few weeks later actually having a coaching session with someone I’d read so much about it was a bit overwhelming. As I sat listening and talking to Emma, it became very apparent and obvious to me, the one thing holding me back from actually being a successful Virtual Business Assistant rather than comfortably subcontracting to someone was me! As the call progress so did my enthusiasm and drive!! What had I been thinking?? I can do this!! Emma set me some goals, helped me put a plan of action in place and with that I decided I wanted to work with Emma on her 1-1 Mentoring Programme.

From the initial call four weeks ago, I have built my own website and a website for a friends business, something I would never have thought I was capable of doing! I’m now using more social media platforms than I was previously, I’ve been to a networking event and had a meeting with a potential client! I’m now preparing for my kick-start call on Emma’s 1-1 Mentoring Programme

For anyone wondering oh would a Business Boost Breakthrough Session work for me………….the answer is quite simply YES!!!

Now, I better go…………………I’ve got homework to do for someone called Emma!

Emma Herdman

Some of the places I’ve appeared in …

I think talking to someone who has set up as a business with a family and is successful has really helped

My confidence in myself and just ‘going for it’ was my biggest challenge. Emma advised me to get my website up and running even if it is only a page!

Emma made it clear that finding a niche market is very important as there are 4.8 small businesses in this country! I am now looking into this and thinking about what area I would like to target initially.

I think talking to someone who has set up as a business with a family and is successful has really helped realise that it is achievable. I would most definitely recommend working with Emma. Talking, asking questions and gaining knowledge is very important.

I’d like to thank Emma for her time and advice.

Toria Turner

Don’t Wait Any Longer. Start Building Your Dream Business Today!