One of the great and empowering things about running your own business is the ability to choose who you want to work with – no more being dictated to by any bosses!
Think about the type of person you like working with, what have they got in common? What industry are they in? What are their biggest challenges that you can help them with?
For my first business as a Virtual Assistant, I worked with Coaches and Trainers as I had experience working with these people and I enjoyed the work that they needed completed. This made them my ideal client and these were the people I focussed my marketing attention on.
Work out your ideal client but don’t think it has to be set in stone. You can change your ideal client as your business evolves and you build new products and skills.