Creating an irresistible free offer is a great way to attract potential customers to your online business. By creating something of value, you will be able to get ideal customers giving you their email address so that you can nurture a relationship and hopefully they will buy from you
Here’s what you need to think about when creating your offer:
Identify your target audience
Before you can create an offer that will be irresistible to your audience, you need to know who they are and what they want. Take some time to research your target audience, their pain points, and what they would find valuable.
Determine the problem you can solve
Based on your research, identify a problem your target audience is facing that you can help them solve. This should be a problem that your business is uniquely positioned to solve.
Choose a format
Once you have identified the problem you can solve, decide on the format for your offer. This could be an ebook, a video series, a webinar, or a free trial of your product or service.
Create valuable content
Whatever format you choose, make sure the content is valuable and provides real solutions to the problem you identified. Your content should be high quality and actionable.
Make it easy to access
Your offer should be easy to access and require minimal effort on the part of your audience. This could mean offering a simple sign-up form or providing a link to a download page.
Promote your offer
Once your offer is created, promote it through your website, social media channels, and other marketing channels to reach your target audience.
Remember, an irresistible free offer should provide real value to your audience and solve a problem they are facing. If you can do that, you’ll be well on your way to attracting new customers to your online business.
Emma Walker is a Business Coach supporting women wanting to build an online business
Her core mission is to SIMPLIFY, FOCUS and SUCCEED by giving women the tools and knowledge they need to build their dream business
She helps them to stop letting overwhelm take over their life and business. Instead, they learn how to ditch the overwhelm and simplify their marketing to gain the clarity they need to build their business the easy way
Through coaching, online courses and digital products, she helps awesome women to build successful and profitable online businesses!
She’s also a home schooling mum (since 2016) so knows what it’s like to have lots of demands on her time
