Don’t Avoid It Any Longer, You Do Need a Niche

Marketing, Newsletter, Success Planning

When you first start a business, you might have heard people mention niche marketing but felt it wouldn’t apply to you as your service or product can help anyone. While it may be true that you can work with anyone, your marketing now becomes impossible – unless you’ve...

Running a Business … with Babies, Toddlers, Tweens or Teens in Tow!

Marketing, Newsletter, Productivity, Success Planning

Having children is a life changing event and when you first get pregnant, you may think that you will go back to your current job without too many changes, and for some women this will happen. But for others, when they’re holding their baby in their arms, they just...

How to Balance Running a Business & Still be a Fabulous Mum

Productivity, Success Planning

Starting a business is stressful at the best of times but add in your full time job as mum, it now feels as though you’ve got a mountain to climb and in stilettos as well! Clearly, the number of hours you can work each day is not unlimited. You have to sleep, eat,...

There’s No Such Thing as Supermum, So Stop Trying to Be One

General, Goals, Newsletter, Productivity, Success Planning

I’ve been talking to a few lovely mums lately who have hit a brick wall when it comes to their business and when we delved a little deeper, it became obvious that they’re trying to be Supermum and putting too much pressure on themselves. One thing I want to make...

You Must Know Your Numbers If You Want Your Marketing to Work

Marketing, Website

I was talking to a lovely mum last week who said her biggest challenge was attracting people to her website – this is actually quite a common problem my clients have. But when I started asking questions about how many visitors she gets now, she didn’t know. Now...